Amazon Whisperer

Current Revenue Drivers

       Monthly subscription fee that customers pay for chosen “shares” of the local garden’s harvest.

       Advertising revenue generated by companies paying for ad space on the mobile app.

I believe that the next product to accentuate the initial business venture would be simple prep food storage containers. They would be compact, lightweight, and utilize separate components to help keep food items fresher and tastier for a longer time. It would also be made with a durable plastic, BPA free, dishwasher safe, and microwave safe.

This next product will enhance my existing product offering by improving the user experience. The storage containers will function by improving the initial product’s quality. For example, the storage containers will allow users to practically guarantee that their organic foods last until the next monthly harvest.

A product on Amazon that is similar to the one I want to offer next would be (get ready for the long product name) the Meal Prep Zone 3 Compartment Food Storage Containers with Lids for Portion Control, Microwave, Dishwasher Safe, Bento Lunch Box, Rectangular Style, Set of 7. According to the product description, the product is made for meal prep and smart meal planning. It also keeps food fresh and is fully reusable.

Product page on Amazon: Meal Prep Zone Compartment

Out of 207 customer reviews, the product averaged 3.7 out of 5 stars. So customers are mostly satisfied with it, but there are still some flaws. The top positive review discussed how the lids fit nice, airtight, and leak-proof. One can make sure of this function by hearing the product click in place. It also noted that the containers are nice and durable. They also easily fit on top of each other for convenient storage. The top critical review noted that the containers have 3 convenient compartments per container, and they stack up pretty neat in the fridge. However, the writer of the review stated that the quality of the plastic is brittle and not durable with little flex. It was more similar to the quality of the to-go containers from restaurants than they are to home Tupperware. Also, the product was not “dishwasher safe” as stated on the packaging. The writer stated that the container and lid warped. As the writer was trying to put a warped lid onto a warped container, the container cracked along the middle. Basically, the product’s quality was bad according to the critical review. Other critical reviews discussed the lack of durability in the plastic.

Some design / usability changes I would make to the product, based on reading some of the negative reviews, include using a more durable plastic and maybe a design improvement to the lid so that it does not crack the storage container when opening and closing.

In conclusion, this product would make for a good complement to Fresh Campus because it would hopefully increase customer satisfaction with organic foods by making them easy to store. Also, it helps busy college students plan their recipes over the course of a week so that recipe preparation is convenient and quick in order to work with a student’s schedule. Leftovers will not be characterized as  messy and gross as they used to be.