Tweaking the Innovation

Fresh Campus: Revenue Drivers and possible Innovations for each one, as structured in a table format:

Revenue Drivers
Levels & Innovation	Mobile App Subscription (monthly, yearly)	Plot Size (4’ x 12’) to (8’ x 12’)	Variety of Crops (1 to 4)
Core	For consumers, the value is in the convenience. The simplicity of subscriptions removes the thinking of purchase decisions. Consumers are left with a reassurance that they will have their garden and they will ‘have’ their food before they actually need it.	Consumers are given control as to how much of the aggregate organic garden they want to occupy.	Consumers are able to benefit by choosing how many kinds of organic foods they want as part of their diet.
Tangible	The app will be the platform for which the venture is built upon and allows for consumers to track their crops.	The tangible aspect of this revenue driver would be the actual land and soil used.	The tangible aspect of this revenue driver would be the actual crops and the satisfaction of growing your own food.
Augmented	The app will be a free download, maybe due to mobile advertisements, and would be updated with things like new recipes based on different crops. Also, the subscription business model lets consumers get the most out of the ‘save money on organic food in the long-run’ aspect.	Gardens with larger plot sizes would indirectly receive more care because they take up more space as part of the aggregate garden. However, because of this, larger plot sizes are sold at a higher price.	The augmented level comes from the fact that all the crops are completely fresh and organic and maintained by a professional gardener.
Innovation	Those who subscribe for a longer basis could receive ‘bonus’ features or free things in order to incentivize consumers to subscribe for a longer basis. (Tangible)	There could be an option to ‘share’ space in order to allow consumers to save money and build a community around this venture. (Augmented)	There could be more offerings in variety of crops in the future. Or, consumers could bring in seeds for crops that the venture does not currently offer. Other users could possibly vote on which new crops they want to be offered for gardening. (Core)