Elevator Pitch No. 2

Summary of feedback received from Elevator Pitch No. 1:

Emote some more – use different facial expressions rather than the same one for the entire duration of the video.

Provide a better explanation of the logistics behind the venture – remove convoluted pricing. Make the logistics more streamlined in order to maintain lower prices but also make a reasonable profit.

Introduce the fact that the venture is aimed towards college students as its main customer demographic earlier in the pitch.

The most important advice would be the explanation of the venture’s logistics. Honestly, I even found myself somewhat confused by my own venture’s plan. That was obviously not a good sign. I had to change the venture’s structure in a few ways. If I did not, applying actual cost and pricing numbers would most likely reveal high prices or low profit. There were factors in pricing that would have eliminated the venture’s differentiator which is organic ingredients at lower prices. Because of that, I made the venture’s plan simpler compared to the initial logistics so that both the potential customer and I can understand it better.

Based on the feedback, I focused more on displaying enthusiasm and providing a more efficient plan for the venture’s revenue drivers. I also tried moving my hands in different ways in order to emote a little more.